ICBE 2026

Applied Artificial Intelligence in Business

2025-10-06T14:04:11+00:00

Mini Track Chair: Francesco Bellini, University of Rome La Sapienza, Italy Marco Savastano, University of Rome La Sapienza, Italy Sorin Anagnoste, The Bucharest University of Economic Studies, Romania In the last year, technology, with a strong emphasis on Artificial Intelligence (AI) and Generative AI, has become an indispensable catalyst for growth and transformation across industries. Organizations and institutions have rapidly embraced these innovations, redefining the paradigms of operation and interaction. This swift technological evolution, while continuing its momentum, has significantly disrupted traditional business practices, paving the way for novel services and products: from Chat GPT-4 [...]

Applied Artificial Intelligence in Business2025-10-06T14:04:11+00:00

Applied Statistics in Economics and Management

2026-08-12T12:51:48+00:00

Mini Track Chair: Mihail Busu, The Bucharest University of Economic Studies, Romania Enrico Prinz, University of Strasbourg, France This Minitrack focuses on the application of statistical methods and data-driven approaches in the fields of economics and management. It aims to bring together researchers, practitioners, and policymakers to discuss innovative methodologies, empirical analyses, and practical applications of statistics to address complex problems in business, finance, marketing, operations, and economic policy. Topics include, but are not limited to, regression analysis, time series modeling, multivariate analysis, panel data, forecasting, risk assessment, econometrics, and decision analytics. Contributions that integrate statistical theory [...]

Applied Statistics in Economics and Management2026-08-12T12:51:48+00:00

Accounting for the Future-The Impact of Digital Ecomony on the Financial Profession

2025-09-01T12:49:34+00:00

Mini Track Chair Adriana Dutescu, The Bucharest University of Economic Studies, Romania Inna Paiva, Instituto Universitário de Lisboa (ISCTE-IUL) , Portugal The new paradigms in the development of economy practices are forcing managers to rethink the strategies on sustainability and long-term development.  The role of accounting in this context is significant, not only in the area of cost estimation of a new agenda, but also on the scalability of the solutions proposed. Environmental management systems, corporate social responsibility, financial reporting, accountability and other environmental accounting practices are impacting the capabilities of   economic entities in the VUCA world. [...]

Accounting for the Future-The Impact of Digital Ecomony on the Financial Profession2025-09-01T12:49:34+00:00

The Energy Transition: Competitiveness, Fairness and Public Acceptance

2025-08-04T10:43:18+00:00

Mini Track Chair: Corina MURAFA, Bucharest University for Economic Studies, Romania Europe has committed to reach climate neutrality by 2050 and the race to net zero has spread to other geographies as well. Generous fiscal stimuli are directed towards decarbonizing our energy systems, yet the transition is rising major questions and policy dilemmas. Given technological unknowns and infant industries shaping a new energy market model, as well as the unequal pace of the transition worldwide, how can decision-makers support the competitiveness of the energy sector while advancing towards climate neutrality? What will be the socio-economic impacts [...]

The Energy Transition: Competitiveness, Fairness and Public Acceptance2025-08-04T10:43:18+00:00

International Business Finance in A Globalized World

2025-08-04T10:18:22+00:00

Mini Track Chair: Ionuț DUMITRU, The Bucharest University of Economic Studies, Romania Cristian PĂUN, The Bucharest University of Economic Studies, Romania Radu MUȘETESCU, The Bucharest University of Economic Studies, Romania Carmen DOROBĂȚ, Manchester Metropolitan University, England On the free market, everyone earns according to his productive value in satisfying consumer desires. Under statist distribution, everyone earns in proportion to the amount he can plunder from the producers.” – Murray N. Rothbard Capital is the most important production factor. Without the existence of capital, other resources such as labour or raw materials are difficult to [...]

International Business Finance in A Globalized World2025-08-04T10:18:22+00:00

Driving Marketing Performance through Artificial Intelligence, Virtual Realities and other New Technologies

2025-08-04T09:14:36+00:00

Mini Track Chair: Corina Pelău, The Bucharest University of Economic Studies, Romania Mirko Gati, Corvinus University of Budapest, Hungary Dan-Cristian Dabija, Babes-Bolyai University of Cluj-Napoca, Romania With the development of new technologies such as artificial intelligence, virtual realities, social media, companies have changed the way they do marketing. These new technologies intervene more and more in the relation between companies and consumers, by triggering a bi-directional communication which addresses both to consumers and technology. In this way companies, not only have to focus on how to convince consumers to buy their products and services, but also to [...]

Driving Marketing Performance through Artificial Intelligence, Virtual Realities and other New Technologies2025-08-04T09:14:36+00:00

Business Digitalization and Digital Business Transformation

2026-08-03T07:17:51+00:00

Minitrack Chairs: Florina Pînzaru, National University of Political Studies and Public Administration, Romania Dragos Vespan, Bucharest University of Economic Studies, Romania Costin Baroiu, Bucharest University of Economic Studies, Romania Digitalization in the era of IoT, cloud computing, big data and artificial intelligence changes the profile of the consumers, employees and the practice of management and business administration as we know it: new IT software, tools and smart connected devices, through their dynamic evolution, are continuously modifying the way consumers keep themselves informed and make purchasing decision. Within organizations, these new technologies have changed the structure of the [...]

Business Digitalization and Digital Business Transformation2026-08-03T07:17:51+00:00

Rethinking Leadership in Challenging Times

2025-09-29T12:42:26+00:00

Mini Track Chair: Vanesa VARGAS, The Bucharest University of Economic Studies, Romania Dileta JATAUTAITĖ, Vilnius University Business School, Lithuania Tough times are critical moments in a leader’s development path, resulting in either greatness or failure. Great leaders emerge whether difficulty stems from conditions or unpredictable changes in direction that challenges them to the limit. The COVID-19 period and the economic and social crisis, that followed are testing today’s leaders and managers in terms of balancing the needs of their organizations, employees and other stakeholders through a variety of innovative economic, social, academic and other type [...]

Rethinking Leadership in Challenging Times2025-09-29T12:42:26+00:00

From Uncertainty to Advantage: Entrepreneurial Business Models for the East-West Divide

2026-08-11T13:17:18+00:00

Mini Track Chair: Mihaela-Cornelia DAN, The Bucharest University of Economic Studies, Romania Global economic shifts and rapid digital transformation have reshaped the international business landscape. While these disruptions introduce significant volatility, they also create a unique window of opportunity for agility-driven entrepreneurship.The structural economic gap between Eastern and Western economies—traditionally defined by disparities in infrastructure, capital access, and technological maturity—can no longer be addressed through passive policy alone. Closing this divide requires proactive, scalable, and resilient business models.This track focuses on how entrepreneurs leverage Knowledge and Technology not merely as operational resources but as strategic levers to turn [...]

From Uncertainty to Advantage: Entrepreneurial Business Models for the East-West Divide2026-08-11T13:17:18+00:00

Business Internationalization and Globalization

2025-10-09T14:49:44+00:00

Mini Track Chair: Luminiţa NICOLESCU, The Bucharest University of Economic Studies, Romania Alina Irina POPESCU, The Bucharest University of Economic Studies, Romania At global level trends such as increased liberalization of trade, intensification of and changes in regional economic integration, technological developments in information and transportation infrastructure, increasing international migration are factors that contribute to the globalization of the business environment. In this context, new opportunities and new forms of international cooperation are developed. International relations between nations and international relations between corporations unfold new developments in the present changing environment. International business strategies for companies [...]

Business Internationalization and Globalization2025-10-09T14:49:44+00:00
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