DRIVING MARKETING PERFORMANCE THROUGH ARTIFICIAL INTELLIGENCE, VIRTUAL REALITIES AND OTHER NEW TECHNOLOGIES

Corina PELAU is Professor Ph.D. and Ph.D. coordinator at the Bucharest University of Economic Studies, UNESCO Department for Business Administration. She holds a Ph.D. degree in Marketing (2008) from the Bucharest University of Economic Studies, Romania, a master degree in “International Business” (2006) from the Friedrich Alexander University Erlangen Nürnberg, Germany, a bachelor degree in Business Administration (2004) from the Bucharest University of Economic Studies and a bachelor degree in Mathematics (2009) from the Western University of Timisoara, Romania. Her main research field is consumer research, with focus on the relation between consumers and artificial intelligence, neuroscientific approaches of consumer behavior and sustainable consumption. Her research has been published by several indexed journals such as Computers in Human Behavior, Energy Policy, Journal of Theoretical and Applied Electronic Commerce Research, Sustainability, Amfiteatru Economic and other. Her research work has been rewarded with the Best Paper in an Economic Journal Award by AFER (Association of Economic Faculties in Romania) in 2018, the Opera Omnia Award for Excellence in Scientific Research by the Bucharest University of Economic Studies (2019). She is member of the Association for Consumer Research (since 2015) and member of the European Marketing Academy (since 2018). Starting with 2021 she is part of the Executive Committee of the European Marketing Academy as National Representative for Romania and co-coordinator of the Climber Community Interest Group at EMAC.

MIRKÓ GÁTI is an Associate Professor at the Corvinus University of Budapest, at the Digital Marketing Department. He publishes regularly in Hungarian and international journals, participates in Hungarian and international conferences (e.g., EMAC Annual and Regional conferences), and took part in the writing of several books. He is the National Representative of Hungary in the EMAC international community, and was part of the Organizing Committee of the EMAC Annual Conference in Budapest in 2022. He teaches regularly as a guest lecturer at the Estonian Business School. His professional experiences mainly contain the topics of small- and medium-sized enterprise marketing, social media and privacy, and digital sales. He worked as a business consultant for (among others) OTP Bank, Magyar Telekom, HungaroControl, and for Foundation for SEED Small Enterprise Economic Development.

DAN-CRISTIAN DABIJA is a Full Professor at the Department of Marketing and PhD Supervisor in Marketing at the PhD School in Business and Economics of the Faculty of Economics and Business Administration, Babeș-Bolyai University, Romania. Dr. Dabija currently supervises nine PhD Students, three of which are German citizens. He completed his PhD Studies at the Bucharest University of Economic Studies, Romania, and has been awarded several doctoral and postdoctoral research scholarships at Romanian, German, Hungarian, Polish, British and Finish universities. Dr. Dabija has led research projects on sustainability and COVID-19 resilience in retail financed by the Romanian National Authority for Scientific Research and Innovation. He has published more than 100 papers in various journals such as Amfiteatru Economic, British Food Journal, Computers in Human Behavior, Current Issues in Tourism, International Journal of Environmental Research and Public Health, International Marketing Review, Journal of Cleaner Production, Journal of Theoretical and Applied Electronic Commerce Research, Kybernetes, Moravian Geographical Reports, Systems Research and Behavioral Science, Transformations in Business & Economics (https://scholar.google.ro/citations?user=MqzkKtoAAAAJ&hl=ro), has participated in numerous conferences (European Marketing Academy Conference, World Marketing Congress, Annual MBAA International Conference, Annual North American ACR Conference, RESER), and serves as an associate or guest editor for Amfiteatru Economic, Kybernetes, Journal of International Management, European Journal of International Management, Sustainability, Information, as well as for Romanian and European research projects (https://publons.com/researcher/479036/dan-cristian-dabija/). His teaching disciplines are Retailing, International Marketing, Tourism Marketing, Sales Promotion and Strategic Marketing. Dr. Dabija has conducted different trainings on project management, retailing, retail marketing, marketing, sales and promotions in summer schools, companies and human resources development courses. More recently Dr. Dabija coauthored in Romanian the book To conceive, to write and to publish a scientific article in business and economics, which was awarded in late 2017 the first book prize of the Romanian Association of Economic Faculties and in December 2019 the “Victor Slăvescu“ Prize of the Romanian Academy of Science. He was also awarded in September 2018 the Publons “Excellent Reviewers“ Award and the “Top Reviewers in Economics and Business“, and in September 2021 the “2020 MDPI Top Reviewer Award” https://www.mdpi.com/about/announcements/3121.