21 – 23 March 2024

 “The best way to predict the future is to create it.” – Abraham Lincoln

Mini Track Chair:

  • Corina Pelău, The Bucharest University of Economic Studies, Romania
  • Mirko Gati, Corvinus University of Budapest, Hungary
  • Dan-Cristian Dabija, Babes-Bolyai University of Cluj-Napoca, Romania

With the development of new technologies such as artificial intelligence, virtual realities, social media, companies have changed the way they do marketing. These new technologies intervene more and more in the relation between companies and consumers, by triggering a bi-directional communication which addresses both to consumers and technology. In this way companies, not only have to focus on how to convince consumers to buy their products and services, but also to be present in the algorithms and search engines of the new technologies. In this mini-track, we focus on research papers that study the changes that new technologies bring to the marketing activity of companies.

Research topics can include, but are not limited to the following topics:

  • The impact of digitalization on marketing
  • Interaction between consumers and service robots
  • Recommendation systems used by AI personal assistants
  • The use of service robots in retail
  • The use of chat-bots for customer interactions
  • Trust in different forms of artificial intelligence
  • The use of augmented and virtual realities for enhancing marketing experiences
  • The use of augmented and virtual realities for e-commerce and online stores
  • The impact of social media on marketing communication
  • Challenges of the implementation of new technologies

Corina PELAU is Professor Ph.D. and Ph.D. coordinator at the Bucharest University of Economic Studies, UNESCO Department for Business Administration. She holds a Ph.D. degree in Marketing (2008) from the Bucharest University of Economic Studies, Romania, a master degree in “International Business” (2006) from the Friedrich Alexander University Erlangen Nürnberg, Germany, a bachelor degree in Business Administration (2004) from the Bucharest University of Economic Studies and a bachelor degree in Mathematics (2009) from the Western University of Timisoara, Romania. Her main research field is consumer research, with focus on the relation between consumers and artificial intelligence, neuroscientific approaches of consumer behavior and sustainable consumption. Her research has been published by several indexed journals such as Computers in Human Behavior, Energy Policy, Journal of Theoretical and Applied Electronic Commerce Research, Sustainability, Amfiteatru Economic and other. Her research work has been rewarded with the Best Paper in an Economic Journal Award by AFER (Association of Economic Faculties in Romania) in 2018, the Opera Omnia Award for Excellence in Scientific Research by the Bucharest University of Economic Studies (2019). She is member of the Association for Consumer Research (since 2015) and member of the European Marketing Academy (since 2018). Starting with 2021 she is part of the Executive Committee of the European Marketing Academy as National Representative for Romania and co-coordinator of the Climber Community Interest Group at EMAC.

MIRKÓ GÁTI is an Associate Professor at the Corvinus University of Budapest, at the Digital Marketing Department. He publishes regularly in Hungarian and international journals, participates in Hungarian and international conferences (e.g., EMAC Annual and Regional conferences), and took part in the writing of several books. He is the National Representative of Hungary in the EMAC international community, and was part of the Organizing Committee of the EMAC Annual Conference in Budapest in 2022. He teaches regularly as a guest lecturer at the Estonian Business School. His professional experiences mainly contain the topics of small- and medium-sized enterprise marketing, social media and privacy, and digital sales. He worked as a business consultant for (among others) OTP Bank, Magyar Telekom, HungaroControl, and for Foundation for SEED Small Enterprise Economic Development.

DAN-CRISTIAN DABIJA is a Full Professor at the Department of Marketing and PhD Supervisor in Marketing at the PhD School in Business and Economics of the Faculty of Economics and Business Administration, Babeș-Bolyai University, Romania. Dr. Dabija currently supervises nine PhD Students, three of which are German citizens. He completed his PhD Studies at the Bucharest University of Economic Studies, Romania, and has been awarded several doctoral and postdoctoral research scholarships at Romanian, German, Hungarian, Polish, British and Finish universities. Dr. Dabija has led research projects on sustainability and COVID-19 resilience in retail financed by the Romanian National Authority for Scientific Research and Innovation. He has published more than 100 papers in various journals such as Amfiteatru Economic, British Food Journal, Computers in Human Behavior, Current Issues in Tourism, International Journal of Environmental Research and Public Health, International Marketing Review, Journal of Cleaner Production, Journal of Theoretical and Applied Electronic Commerce Research, Kybernetes, Moravian Geographical Reports, Systems Research and Behavioral Science, Transformations in Business & Economics (, has participated in numerous conferences (European Marketing Academy Conference, World Marketing Congress, Annual MBAA International Conference, Annual North American ACR Conference, RESER), and serves as an associate or guest editor for Amfiteatru Economic, Kybernetes, Journal of International Management, European Journal of International Management, Sustainability, Information, as well as for Romanian and European research projects ( His teaching disciplines are Retailing, International Marketing, Tourism Marketing, Sales Promotion and Strategic Marketing. Dr. Dabija has conducted different trainings on project management, retailing, retail marketing, marketing, sales and promotions in summer schools, companies and human resources development courses. More recently Dr. Dabija coauthored in Romanian the book To conceive, to write and to publish a scientific article in business and economics, which was awarded in late 2017 the first book prize of the Romanian Association of Economic Faculties and in December 2019 the “Victor Slăvescu“ Prize of the Romanian Academy of Science. He was also awarded in September 2018 the Publons “Excellent Reviewers“ Award and the “Top Reviewers in Economics and Business“, and in September 2021 the “2020 MDPI Top Reviewer Award”

Publication Opportunities:

The conference is organized by Society for Business Excellence and Faculty of Business Administration in Foreign Languages on the 21-23 of March 2024 at The Bucharest University of Economic Studies, Faculty of Business Administration in Foreign Languages (FABIZ) in partnership with the Faculty of Agricultural and Environmental Economics (EAM) and the Faculty of International Economic Relations (REI). 

The papers accepted at ICBE 2024 will be published in the conference proceedings, subject to author registration, payment, and presentation. The papers will be published in the Conference Proceedings volume under the German Publishing House De Gruyter and they will be indexed in EBSCO, Proquest, ExLibris, OCLC, Google Scholar, Microsoft Academic, CELDES, CNPIE, Naviga, and will be submitted to Thomson Reuters ISI Web of Science (WOS) Conference Proceedings Citation Index (

The last 7 editions of the Proceedings of the ICBE volumes have been indexed in ISI Web of Science.

Submitted papers will be also considered for publishing under Springer Proceedings in Business and Economics, series indexed by Scopus and ISI. Here you can access the last the edition published following ICBE2022:  

In addition, the best three Papers (Best paper Award Management&Marketing) will be published in the international journal Management & Marketing. Challenges for the Knowledge Society by De Gruyter Open, indexed in Web of Science- Emerging Sources Citation Index (ESCI), Scopus, Proquest, Cabell’s Directory and more than 20 other international databases (

Submitted papers will also be considered for publication in the Journal of Risk and Financial Management (ISSN 1911-8074). JRFM is ranked B in the 2022 ABDC Journal Quality List and indexed by a number of databases, including Scopus (CiteScore = 2.8), EconBiz/ECONIS, EconLit, EconPapers (RePEc), etc. JRFM is now #10 on the list based on the citation index (H5) for finance. In addition, two best paper awards (300 CHF each) will be published in the conference’s special issue “Smart Solutions for Sustainable Economics and Finance” of JRFM

Selected papers will be considered for publication in the Journal of Financial Studies (ISSN: 2559-1347). JFS has been published by the Institute of Financial Studies since 2016. In its pages, works by professional practitioners, but also by authors from the scientific and university world in the country and abroad, as well as young researchers, will be published, concerning issues in the financial field such as: insurance-reinsurance, capital market, private pensions but also in other fields such as the academic field, the business field etc. The journal is indexed in DOAJ, RePEc, CEEOL, ERIHPLUS and Google Scholar (

Submission Details

Submission of full paper due for review February 25th 2024
Notification of paper acceptance (incl. requests for changes) March 1st 2024
Final paper due (with changes implemented) March 15th 2024
Final Author registration date March 15th 2024

Registration and payment*

EARLY BIRD – by December 1st 2023
Academics 220 euro 1100 lei
Student (Ph.D. or Post-doc) 175 euro 875 lei
REGULAR – by March 1st 2024
Academics 300 euro 1500 lei
Student (Ph.D. or Post-doc) 250 euro 1250 lei
LATE – by March 20th 2024
Academics 400 euro 2000 lei
Student (Ph.D. or Post-doc) 350 euro 1750 lei
  • SUPPLEMENTARY PAPER = 150 euro / 750 lei
  • The conference fee includes one conference attendance, publication, conference folder and acces to the online events during the conference.

*Please be aware that a late payment involves the possibility not to be present in the printed version of the materials (agenda, booklet).

Do you have any questions?

Do not hesitate to contact us!