The 17th International Conference on Business Excellence
Rethinking business: Sustainable leadership in a VUCA world

23 – 25 March 2023

 “The best way to predict the future is to create it.” – Abraham Lincoln

Mini Track Chair:

  • Corina Pelău, The Bucharest University of Economic Studies, Romania
  • Mirko Gati, Corvinus University of Budapest, Hungary
  • Dan-Cristian Dabija, Babes-Bolyai University of Cluj-Napoca, Romania

With the development of new technologies such as artificial intelligence, virtual realities, social media, companies have changed the way they do marketing. These new technologies intervene more and more in the relation between companies and consumers, by triggering a bi-directional communication which addresses both to consumers and technology. In this way companies, not only have to focus on how to convince consumers to buy their products and services, but also to be present in the algorithms and search engines of the new technologies. In this mini-track, we focus on research papers that study the changes that new technologies bring to the marketing activity of companies.

Research topics can include, but are not limited to the following topics:

  • The impact of digitalization on marketing
  • Interaction between consumers and service robots
  • Recommendation systems used by AI personal assistants
  • The use of service robots in retail
  • The use of chat-bots for customer interactions
  • Trust in different forms of artificial intelligence
  • The use of augmented and virtual realities for enhancing marketing experiences
  • The use of augmented and virtual realities for e-commerce and online stores
  • The impact of social media on marketing communication
  • Challenges of the implementation of new technologies

Corina PELAU is Professor Ph.D. and Ph.D. coordinator at the Bucharest University of Economic Studies, UNESCO Department for Business Administration. She holds a Ph.D. degree in Marketing (2008) from the Bucharest University of Economic Studies, Romania, a master degree in “International Business” (2006) from the Friedrich Alexander University Erlangen Nürnberg, Germany, a bachelor degree in Business Administration (2004) from the Bucharest University of Economic Studies and a bachelor degree in Mathematics (2009) from the Western University of Timisoara, Romania. Her main research field is consumer research, with focus on the relation between consumers and artificial intelligence, neuroscientific approaches of consumer behavior and sustainable consumption. Her research has been published by several indexed journals such as Computers in Human Behavior, Energy Policy, Journal of Theoretical and Applied Electronic Commerce Research, Sustainability, Amfiteatru Economic and other. Her research work has been rewarded with the Best Paper in an Economic Journal Award by AFER (Association of Economic Faculties in Romania) in 2018, the Opera Omnia Award for Excellence in Scientific Research by the Bucharest University of Economic Studies (2019). She is member of the Association for Consumer Research (since 2015) and member of the European Marketing Academy (since 2018). Starting with 2021 she is part of the Executive Committee of the European Marketing Academy as National Representative for Romania and co-coordinator of the Climber Community Interest Group at EMAC.

MIRKÓ GÁTI is an Associate Professor at the Corvinus University of Budapest, at the Digital Marketing Department. He publishes regularly in Hungarian and international journals, participates in Hungarian and international conferences (e.g., EMAC Annual and Regional conferences), and took part in the writing of several books. He is the National Representative of Hungary in the EMAC international community, and was part of the Organizing Committee of the EMAC Annual Conference in Budapest in 2022. He teaches regularly as a guest lecturer at the Estonian Business School. His professional experiences mainly contain the topics of small- and medium-sized enterprise marketing, social media and privacy, and digital sales. He worked as a business consultant for (among others) OTP Bank, Magyar Telekom, HungaroControl, and for Foundation for SEED Small Enterprise Economic Development.

DAN-CRISTIAN DABIJA is a Full Professor at the Department of Marketing and PhD Supervisor in Marketing at the PhD School in Business and Economics of the Faculty of Economics and Business Administration, Babeș-Bolyai University, Romania. Dr. Dabija currently supervises nine PhD Students, three of which are German citizens. He completed his PhD Studies at the Bucharest University of Economic Studies, Romania, and has been awarded several doctoral and postdoctoral research scholarships at Romanian, German, Hungarian, Polish, British and Finish universities. Dr. Dabija has led research projects on sustainability and COVID-19 resilience in retail financed by the Romanian National Authority for Scientific Research and Innovation. He has published more than 100 papers in various journals such as Amfiteatru Economic, British Food Journal, Computers in Human Behavior, Current Issues in Tourism, International Journal of Environmental Research and Public Health, International Marketing Review, Journal of Cleaner Production, Journal of Theoretical and Applied Electronic Commerce Research, Kybernetes, Moravian Geographical Reports, Systems Research and Behavioral Science, Transformations in Business & Economics (, has participated in numerous conferences (European Marketing Academy Conference, World Marketing Congress, Annual MBAA International Conference, Annual North American ACR Conference, RESER), and serves as an associate or guest editor for Amfiteatru Economic, Kybernetes, Journal of International Management, European Journal of International Management, Sustainability, Information, as well as for Romanian and European research projects ( His teaching disciplines are Retailing, International Marketing, Tourism Marketing, Sales Promotion and Strategic Marketing. Dr. Dabija has conducted different trainings on project management, retailing, retail marketing, marketing, sales and promotions in summer schools, companies and human resources development courses. More recently Dr. Dabija coauthored in Romanian the book To conceive, to write and to publish a scientific article in business and economics, which was awarded in late 2017 the first book prize of the Romanian Association of Economic Faculties and in December 2019 the “Victor Slăvescu“ Prize of the Romanian Academy of Science. He was also awarded in September 2018 the Publons “Excellent Reviewers“ Award and the “Top Reviewers in Economics and Business“, and in September 2021 the “2020 MDPI Top Reviewer Award”

Publication Opportunities:

The conference is organized by Society for Business Excellence and Faculty of Business Administration in Foreign Languages on the 23-25 of March 2023 at The Bucharest University of Economic Studies, Faculty of Business Administration in Foreign Languages (FABIZ) in partnership with the Romanian Academy, the University of Bucharest and the Sapienza University from Rome, Italy. The papers accepted at ICBE 2023 will be published in the conference proceedings, subject to author registration, payment and presentation. The papers will be published in the Conference Proceedings volume under the German Publishing House De Gruyter and they will be indexed in EBSCO, Proquest, ExLibris, OCLC, Google Scholar, Microsoft Academic, CELDES, CNPIE, Naviga, and will be submitted to Thomson Reuters ISI Web of Science (WOS) Conference Proceedings Citation Index (

Submitted papers will be also considered for publishing under Springer Proceedings in Business and Economics, series indexed by Scopus and ISI. Here you can access the last the edition published following ICBE2020:

In addition, the best three Papers (Best paper Award Management&Marketing) will be published in the international journal Management & Marketing. Challenges for the Knowledge Society by De Gruyter Open, indexed in Web of Science- Emerging Sources Citation Index (ESCI), Scopus, Proquest, Cabell’s Directory and more than 20 other international databases (

Selected papers will be published, subject to review, in a Special Issue of Sustainability journal (

A selection of the submitted papers will be published, subject to review, in the Romanian Journal of Economic Forecasting (

At the final ceremony, based on a selection of the international committee, there will be granted three Best Paper Awards Management&Marketing (, indexed in Web of Science) and two Excellence Awards.

Submission Details

Submission of full paper due for review February 1st 2023
March 1st 2023
March 10th 2023
Notification of paper acceptance (incl. requests for changes) March 7th 2023
March 15th 2023
Final paper due (with changes implemented) March 10th 2023
March 18th 2023
Final Author registration date March 12th 2023
March 20th 2023

Registration and payment*

EARLY BIRD – by December 31st 2022
Academics 170 euro 850 lei
Student (PhD or Post-doc) 125 euro 625 lei
REGULAR – By February 28th 2023
Academics 250 euro 1250 lei
Student (PhD or Post-doc) 200 euro 1000 lei
LATER – After February 28th 2023
Academics 350 euro 1750 lei
Student (PhD or Post-doc) 300 euro 1500 lei
Supplementary paper 100 euro 500 lei
  • The conference fee includes one conference attendance, publication, conference folder and acces to the online events during the conference.

*Please be aware that a late payment involves the possibility not to be present in the printed version of the materials (agenda, booklet).

Do you have any questions?

Do not hesitate to contact us!