Mini-Tracks

Minitrack Chairs:

  • Florina Pînzaru, National University of Political Studies and Public Administration, Romania
  • Dragos Vespan, Bucharest University of Economic Studies, Bucharest

  • Alexandra Zbuchea, National University of Political Studies and Public Administration, Romania

Digitalization in the era of IoT, cloud computing, big data and artificial intelligence changes the profile of the consumers, employees and the practice of management and business administration as we know it: new IT software, tools and smart connected devices, through their dynamic evolution, are continuously modifying the way consumers keep themselves informed and make purchasing decision. Within organizations, these new technologies have changed the structure of the organization, the work that is being performed and the skills that are required, as well the way that members communicate with each other. Artificial intelligence and big data have transformed the decision-making process. These transformations and predictions of the future evolution of the digital economy are the subject of the “Business Digitalization in Digital Business Transformation” mini-track.

The main topics covered by the hereby call for paper are related to:

  • Digital marketing (SEM, mobile marketing, digital communication)

  • The decision-making process in the digital economy

  • Social Media strategy

  • ERP and cloud systems as part of the business organization

  • IoT and competitive strategies in smart products’ markets

Professor Florina Pînzaru teaches General Management and Fundamentals of Marketing at the National University of Political Studies and Public Administration (SNSPA), Bucharest, Romania. She is also Dean of the Faculty of Management of SNSPA since 2011 and Head of The Research Center in Management and Leadership of SNSPA. Florina Pînzaru has more than 10 years of experience as marketer for important Romanian enterprises and multinational corporations in furniture, energy and utilities. Her latest consultancy and research projects are focused on the digital strategies of companies as part of their strategic business approaches. Some of Mrs. Pînzaru’s most important publications are „Marketing Handbook: Classic Principles and Modern Efficient Techniques” (in Romanian: „Manual de marketing: principii clasice și tehnici moderne eficiente”), C.H. Beck, Bucharest, 2009 and “Congratulations, You Are a Manager Now!” (in Romanian, “Felicitări, ai fost promovat manager!”), Tritonic, Bucharest, 2013. For detailed information about her scientific interests, please see Florina Pînzaru’s research profile: http://www.researchgate.net/profile/Florina_Pinzaru.

Dragos Vespan is an Associate Professor at the Faculty of Cybernetics, Statistics and Economic Informatics of the Academy of Economic Studies from Bucharest, Romania. In 2002 he graduated the Faculty of Cybernetics, Statistics and Economic Informatics at the Academy of Economic Studies of Bucharest and since 2008 he has a PhD degree on Artificial Intelligence. Also, he is certified as IPMA level C in Project Management by Romanian Project Management Association. His work focuses on Artificial Intelligence, Text Mining and Internet Technologies.

Alexandra Zbuchea, PhD, is a Professor and Vice Dean at the Faculty of Management, SNSPA. She also serves as the Director of the Center for the Study of Responsible Organizations. Since 2021 she is a PhD supervisor in the broader field of Sustainable Management. Her research interests include the digital transformation of organizations across various sectors while ensuring organizational and community integrity. She places a particular focus on the impact of digitalization on people and knowledge.

Publication Opportunities:

The conference is organized by Society for Business Excellence and Faculty of Business Administration in Foreign Languages on the 20-22 of March 2025 at The Bucharest University of Economic Studies, Faculty of Business Administration in Foreign Languages (FABIZ) in partnership with the Faculty of Agricultural and Environmental Economics (EAM), the Faculty of International Economic Relations (REI), the Faculty of Economic Cybernetics, Statistics and Informatics (CSIE), the Faculty of Finance and Banking (FABBV), the Faculty of Theoretical and Applied Economics (ETA), the Faculty of Accounting and Management Information Systems (CIG).

The papers accepted at ICBE 2025 will be published in the conference proceedings, subject to author registration, payment, and presentation. The papers will be published in the Conference Proceedings volume under the German Publishing House De Gruyter and they will be indexed in EBSCO, Proquest, ExLibris, OCLC, Google Scholar, Microsoft Academic, CELDES, CNPIE, Naviga, and will be submitted to Thomson Reuters ISI Web of Science (WOS) Conference Proceedings Citation Index (https://content.sciendo.com/view/journals/picbe/picbe-overview.xml)

The last 8 editions of the Proceedings of the ICBE volumes have been indexed in ISI Web of Science.

Submitted papers will be also considered for publishing under Springer Proceedings in Business and Economics, series indexed by Scopus. Here you can access the edition published following ICBE 2024: https://link.springer.com/book/9783031781780

Additionally, three papers, selected based on the review process, will be published in the international journal Management & Marketing, indexed in Web of Science- Emerging Sources Citation Index (ESCI), Scopus, Proquest, Cabell’s Directory and more than 20 other international databases (https://sciendo.com/journal/MMCKS).

Submitted papers will also be considered for publication in the Journal of Risk and Financial Management (ISSN 1911-8074). JRFM is ranked B in the 2022 ABDC Journal Quality List and indexed by a number of databases, including Scopus (CiteScore 4.5; CiteScore category rank Q1), EconBiz/ECONIS, EconLit, EconPapers (RePEc), etc. JRFM is now #8 on the list based on the citation index (H5) for finance. In addition, two best paper awards (200 CHF each) will be published in the conference’s special issue “Leading Change in Disruptive Financial Times“. (https://www.mdpi.com/journal/jrfm/special_issues/YWP8Z55UKH)

Selected papers will be considered for publication in the Journal of Financial Studies (ISSN: 2559-1347). JFS has been published by the Institute of Financial Studies since 2016. In its pages, works by professional practitioners, but also by authors from the scientific and university world in the country and abroad, as well as young researchers, will be published, concerning issues in the financial field such as: insurance-reinsurance, capital market, private pensions but also in other fields such as the academic field, the business field etc. The journal is indexed in DOAJ, RePEc, CEEOL, ERIHPLUS and Google Scholar (https://revista.isfin.ro/en/).

All papers submitted to ICBE 2025 will undergo a thorough review for plagiarism and the use of Generative AI tools.

 

 

Submission Details

Submission of full paper due for review February 28th 2025
Notification of paper acceptance (incl. requests for changes) March 1st 2025
Final paper due (with changes implemented) March 10th 2025
Final Author registration date March 10th 2025

Registration and payment*

EARLY BIRD – by December 1st 2024
Academics 250 euro 1250 lei
Student (Ph.D. or Post-doc) 200 euro 1000 lei
REGULAR – by February 1st 2025
Academics 350 euro 1750 lei
Student (Ph.D. or Post-doc) 250 euro 1250 lei

 

LATE – by March 15th 2025    
Academics 450 euro 2250 lei
Student (Ph.D. or Post-doc) 350 euro 1750 lei
  • SUPPLEMENTARY PAPER = 200 euro / 1000 lei
  • The conference fee includes one conference attendance, publication, conference folder and acces to the online events during the conference.

Please be aware that a late payment involves the possibility not to be present in the printed version of the materials (agenda, booklet).

Do you have any questions?