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Mini Track Chair:
The Corona Crisis that started in 2020 emphasized once more the importance of making strategic decisions to adjust to new business realities. Production flows, delivery models, or consumption patterns are under ongoing change and adaptation to immediate and sometimes dramatic public policy decisions.
Being an entrepreneur today seems to be more challenging than in the past. New business models bring disruptive changes in society. Digitalization and the inclusion of artificial intelligence force companies to rethink their entire operational management. Customers are more demanding than ever.
In this context, it is relevant to research the chances of entrepreneurs to survive in an uncertain future, with high pressure on costs, short product and market lifecycles, and the possibility of becoming a green player in the market.
We encourage participants as academic researchers, PhD students, specialists from the business sector, NGO’s, professional associations, etc. to submit papers on the topic of Strategic options for entrepreneurs in an uncertain future.
The main topics covered by the hereby call for papers are related to:
Mihaela-Cornelia DAN
member of the UNESCO Department for Business Administration is currently teaching European Business Environment and International Business. Her professional interests and experience focus on issues in management and marketing, European business environment, the role of universities in the regional development process. She has been a member or a director of several research projects financed with European and national funds, with focus on the link between regional development and entrepreneurship, the impact of entrepreneurship on less developed regions in Romania, the behavior of Romanian young entrepreneurs in an emergent economy, challenges of young start-ups. Prof. Dan has published more than 40 scientific articles and conference papers. The most cited articles regard the topics of clusters, regional and urban development. Since 2015 Prof. Dan is the coordinator of the business incubator of the Bucharest University of Economic Studies and develops support programs for students interested in an entrepreneurial career. The main goal is to strengthen the infrastructure of the business incubator and to attract established entrepreneurs and business angels for an ongoing support and cooperation.
