The 15th International Conference on Business Excellence
Digital Economy and New Value Creation

18-19 March 2021, Bucharest, Romania

 “The best way to predict the future is to create it.” – Abraham Lincoln

Mini Track Chair:

  • Mihaela-Cornelia DAN, The Bucharest University of Economic Studies, Romania
  • Claude Chaillan, EM Strasbourg Business School, France

The Corona Crisis started in 2020 emphasized once more the importance of making strategic decisions to adjust to new business realities. Production flows, delivery models or consumption patterns are under an ongoing change and adaptation to immediate and sometimes dramatically public policy decisions.

Perhaps one of the main characteristics in this crisis is the general influence on all stakeholders in the society. Do all stakeholders act the same or they develop various instruments and methods to survive? Are they forced to take digitalization more than ever into account? Is there any chance to revival the classical business model? What are effective tools to make a path through an uncertain future?

We encourage participants as academic researchers, PhD students, specialists from the business sector, NGO’s or professional associations, etc. to submit papers on the topic of Strategic options for an uncertain future.

The main topics covered by the hereby call for papers are related to:

  • Scenario planning

  • Strategic management in crisis time

  • Market data analytics in a disruption era

  • Competitiveness approaches during crisis time

  • Changes in consumption patterns

  • Implications of digitalization on consumer behavior

  • Benefits form a lock-down for companies

  • Policies to support businesses through Covid-19 lockdown

  • The impact of digitalization in a crisis time

  • The impact of travel restrictions in the economy

  • The marketing long-term cost for companies

Univ. Prof. Mihaela-Cornelia DAN, Ph.D. – member of the UNESCO Department for Business Administration is currently teaching European Business Environment and International Business. Her professional interests and experience focus on issues in management and marketing, European business environment, the role of universities in the regional development process. She has been a member or a director of several research projects financed with European and national funds, with focus on the link between regional development and entrepreneurship, the impact of entrepreneurship on less developed regions in Romania, the behavior of Romanian young entrepreneurs in an emergent economy, challenges of young start-ups. Prof. Dan has published more than 40 scientific articles and conference papers. The most cited articles regard the topics of clusters, regional and urban development. Since 2015 Prof. Dan is the coordinator of the business incubator of the Bucharest University of Economic Studies and develops support programs for students interested in an entrepreneurial career. The main goal is to strengthen the infrastructure of the business incubator and to attract established entrepreneurs and business angels for an ongoing support and cooperation.

Claude Chailan is currently Professor and Programme Director at EM Strasbourg Business School. EM Strasbourg is the fast-growing business school of the University of Strasbourg, ranked amongst the 100 best universities worldwide. Claude has a great amount of international experience, having lived, studied and worked in many different countries all along his professional life. Prior to joining the academia, Dr. Chailan held high-level positions in international management, including senior positions at Dannon, Sara Lee and L’Oréal. He was actively involved in the development of international brands in several countries, as COO or CEO of these international companies’ local subsidiaries. Pr Chailan regularly visits various schools and universities around the world, including SWUFE in Chengdu, China; ESA in Beirut, Lebanon; CFVG in Hanoï, Vietnam; UniAndes in Bogota, Colombia; Aalto EE in Taïwan; Esan in Lima, Perou; Universidad Panamericana in Mexico City, Mexico; Stellenbosch Business School in South Africa and, Loyola University in Seville, Spain. He has worked as consultant to several national and international companies including: L’Oréal, Extrême or Al Marsa. Dr Chailan’s research focuses on the links between marketing and strategy in the fields of Luxury Goods and Services Management, Business Models, Revenue Management, and International Business. Claude’s work has been widely published in leading academic journals including: The Journal of Business Research, The Journal of Marketing Management, The Journal of Product and Brand Management, Euromed Journal of Business, The International Journal of Trade and Global Markets, The Journal of Competitiveness and Strategy and Critical Perspectives on International Business and the Journal of Business Research to name a few. Dr Chailan received a Master’s degree from ESSEC Business School in Paris as well as a degree in Political Sciences from the Institute of Political Studies, Aix-en-Provence, France. He holds a PhD. in Management from the University of Nice, France.

Publication Opportunities:

The conference is organized by Society for Business Excellence and UNESCO Department for Business Administration on the 18-19 of March 2021 at The Bucharest University of Economic Studies, Faculty of Business Administration in Foreign Languages (FABIZ) in partnership with the Romanian Academy, the University of Bucharest and the Sapienza University from Rome, Italy. The papers accepted at ICBE 2021 will be published in the conference proceedings, subject to author registration, payment and presentation. The papers will be published in the Conference Proceedings volume under the German Publishing House De Gruyter and they will be indexed in EBSCO, Proquest, ExLibris, OCLC, Google Scholar, Microsoft Academic, CELDES, CNPIE, Naviga, and will be submitted to Thomson Reuters ISI Web of Science (WOS) Conference Proceedings Citation Index (

Submitted papers will be also considered for publishing under Springer Proceedings in Business and Economics, series indexed by Scopus and ISI. Here you can access the last the edition published following ICBE2020:

In addition, the best three Papers (Best paper Award Management&Marketing) will be published in the international journal Management & Marketing. Challenges for the Knowledge Society by De Gruyter Open, indexed in Web of Science- Emerging Sources Citation Index (ESCI), Scopus, Proquest, Cabell’s Directory and more than 20 other international databases (

At the final ceremony, based on a selection of the international committee, there will be granted three Best Paper Awards Management&Marketing (, indexed in Web of Science) and two Excellence Awards.

Submission Details

NEW Submission of full paper due for review 15 February 2021
Notification of paper acceptance (incl. requests for changes) 22 February 2021
Final paper due (with changes implemented) 1 March 2021
Final Author registration date 1 March 2021

Registration and payment*

EARLY BIRD – by February 22th 2021
Academics 150 euro
Student (PhD or Post-doc) 75 euro
REGULAR – By March 10th 2021
Academics 200 euro
Student (PhD or Post-doc) 150 euro
LATER – After March 10th 2021
Academics 250 euro
Student (PhD or Post-doc) 150 euro
Supplementary paper 75 euro
  • The conference fee includes one conference attendance, publication, conference folder and acces to the online events during the conference.
  • All confirmed SBE members (who have paid their membership fee for 2021) benefit from a 30% fee discount.

*Please be aware that a late payment involves the possibility not to be present in the printed version of the materials (agenda, booklet).

Should you have any questions please email us at
Details about the payment and the SBE bank account are available at
Information about the conference could be found also on the website

Do you have any questions?

Do not hesitate to contact us!