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Mini Track Chair:
The Role of Multiculturalism in Digital Transformation Strategies
At its heart, digital transformation is just as much about shifting mindsets and behaviors as it is about embracing new technologies.
This mini-track explores how multicultural dimensions—such as cultural diversity, global mindsets, and inclusive practices—influence and shape digital transformation efforts across organizations. It seeks to understand how culturally aware strategies, international collaboration, and diverse workforce perspectives can foster innovation, improve user engagement, and enable successful digital adoption in a global business environment.
The main topics covered by the hereby call for papers are related to:
Nicoleta Crăciun is an Assistant Teacher at the Faculty of Business Administration in Foreign Languages (FABIZ), Bucharest University of Economic Studies, specializing in digital transformation, Human Resource Management, and the challenges and opportunities of Artificial Intelligence in organizational and educational contexts. She holds a PhD in Digital Transformation in Human Resource Management, alongside two bachelor’s degrees in Business Administration and Communication & Public Relations. Her academic background also includes an international study experience in France through the Erasmus program.
With extensive multidisciplinary experience bridging academia and the corporate environment, Nicoleta has developed expertise in business operations, leadership, and team management. Her professional journey spans Accounts Payable and Fleet Management, progressing into coordination and leadership roles involving diverse teams of up to 20 members. Her teaching portfolio includes courses and seminars in Human Resource Management, Leadership and Performance, Intercultural Management, and Cultural Entrepreneurship. Her research interests focus on the intersection of digital technologies, Artificial Intelligence, and human capital development, with particular emphasis on how emerging technologies reshape organizational practices, workforce dynamics, and management strategies. Through her academic and professional activities, she actively promotes critical thinking, innovation, and the development of future business professionals.
Todor Yalamov is a Professor in Digital Business and Innovation, Chair of the Department of Business Administration, and Vice Dean for Research, Innovation and Projects at the Faculty of Economics and Business Administration (FEBA), Sofia University “St. Kliment Ohridski”. He is a data rock-star in the MIT Regional Entrepreneurship Acceleration Program Cohort 12 Team Bulgaria (2025-2027) and was a Fulbright scholar at the Center for International Private Enterprise in Washington, DC (2013-2014). Todor has published research on corporate governance, innovation, informal economy, corruption, and geopolitical threats in Routledge, Cambridge, Nomos, Peter Lang, and Barbara Budrich. He has an extensive track record of managing multicultural teams within projects on business incubation and entrepreneurship development funded by InfoDev (World Bank), managing the international MBA program’s track in Strategic Management at FEBA and serving as a cross-appointed professor at Soka University in Japan (since 2022).
