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Mini Track Chair:
Nowadays, the success of individuals and organizations requires openness to change. The organizations have abandoned the traditional way of thinking about work and work environment. Being employed means more than having a job and performing the activities assigned through the job description. It means a multitude of responsibilities that the organization and the individual share, towards achieving the company’s objectives, and in alignment with the company’s values, mission and vision. Taking into consideration the importance of developing a new philosophy regarding the HR function in the present VUCA world, the Society for Business Excellence and The Bucharest University of Economic Studies jointly call for papers on “HR – a game changer of the business strategy”
The papers submitted should be related to the following topics, and not only:
Simona GOIA
is a Professor of the UNESCO Chair of Business Administration with a PhD in Economics, specialization in Business Administration, The Bucharest University of Economic Studies (2011); Member in various research projects, especially in the fields of social entrepreneurship/ sustainability, education and people management, in collaboration with national and international organizations
RESEARCH AREAS
Social Entrepreneurship, Educational Policies, Human Resources Management, Intellectual Capital.
CAREER DEVELOPMENT
DAAD scholarships in Germany (Berlin, Magdeburg, Trier) for studies and research (2004-2005, 2013-2014); Postdoctoral fellowship, The Politechnica University of Catalunya, Spain (2015); Visiting professor, The University Otto von Guericke Magdeburg, Germany (2013-2014); Member in various research projects, especially in the education field, in collaboration with national and international organizations
Ruxandra STANOMIR
is a Teaching Associate at the Faculty of Business Administration in Foreign Languages (FABIZ), Bucharest University of Economic Studies, Romania. She is involved in several national and EU-funded research projects spanning areas such as AI compliance, data-driven business models, healthcare transparency, and digital transformation.
RESEARCH AREAS
Artificial Intelligence in Business, Data Science, Business Decision-Making with Machine Learning, AI Compliance and Regulation, People Management in AI-Driven Organizations.
CAREER DEVELOPMENT
PhD Candidate (2025 – present) in Economics at the Doctoral School of Business Administration II; Bachelor’s (2020-2023) and Master’s degrees (2023-2025) in Business Administration (German track) at the Faculty of Business Administration in Foreign Languages (FABIZ), Bucharest University of Economic Studies. Experienced in coordinating teams and leading organizational initiatives in academic and institutional settings, with a focus on people management, motivation, and talent development, with a growing interest in the intersection of artificial intelligence and human resources strategy, including the impact of AI-powered tools on career management, work-life balance, and coaching within modern organizations.
