The AI for Customer Analytics mini-track explores the rapidly evolving role of artificial intelligence in revolutionising customer insights and strategies. With AI at the forefront of data-driven decision-making, it is expected that participants will explore how machine learning, predictive modeling, and advanced analytics are reshaping customer interactions, personalisation, and market positioning. The central objective of this mini-track is to offer a comprehensive understanding of how AI-driven analytics can enhance customer lifetime value, optimise marketing efforts, and foster brand loyalty. This mini-track is ideal for professionals looking to harness AI to transform customer data into actionable strategies that drive growth. It promises a deep dive into how AI transforms customer analytics and empowers businesses to make smarter, more strategic decisions.
The main topics covered by the hereby call for papers are related to:
Bistra Vassileva, Ph.D. works as Full Professor of Marketing at the University of Economics–Varna, Bulgaria. Since 1992 she is lecturing and consulting in the field of Marketing Research, International Marketing, Marketing Communications, International Marketing Management, Digital Branding, Digital and Social Media. Bistra Vassileva was a visiting professor in Portugal, France, Germany, Spain, Slovakia, Czech Republic, UK and a guest lecturer in Belgium, Poland, Slovenia. She is a Marie Curie fellowship programme grant holder as a Senior Researcher. She published more than 90 papers, articles, textbooks and books in the field of marketing. During her career Bistra Vassileva participated and implemented more than 40 international and national projects. As a business consultant she works with SMEs in the food industry, retailing, tourism and hospitality, creative industries, appliances industry, public authorities, etc. Her scientific interests are focused on marketing analytics and applied AI for business decision making. Bistra Vassileva is a Certified Management Consultant (CMC) and a Certified Digital Marketing Professional (CDMP). She is a Vice Rector for Research, Innovation, and Professional Development at the University of Economics–Varna.
Vlad I. Roșca, PhD, is a graduate of FABIZ, German language specialization, BSc (2009) and MSc (2011), also holding a BSc in Marketing (2010) and a MSc in International Business (2012), all within The Bucharest University of Economic Studies. PhD in Marketing (2014), with a work on Football Branding and Relational Marketing in Sports. He delivers lectures in Customer Relationship Management, Change Management, and Marketing at the English and German language tracks of our faculty. Passionate follower of all that can be played with a round or an oval ball.
Publication Opportunities:
The conference is organized by Society for Business Excellence and Faculty of Business Administration in Foreign Languages on the 20-22 of March 2025 at The Bucharest University of Economic Studies, Faculty of Business Administration in Foreign Languages (FABIZ) in partnership with the Faculty of Agricultural and Environmental Economics (EAM), the Faculty of International Economic Relations (REI), the Faculty of Economic Cybernetics, Statistics and Informatics (CSIE), the Faculty of Finance and Banking (FABBV), the Faculty of Theoretical and Applied Economics (ETA), the Faculty of Accounting and Management Information Systems (CIG).
The papers accepted at ICBE 2025 will be published in the conference proceedings, subject to author registration, payment, and presentation. The papers will be published in the Conference Proceedings volume under the German Publishing House De Gruyter and they will be indexed in EBSCO, Proquest, ExLibris, OCLC, Google Scholar, Microsoft Academic, CELDES, CNPIE, Naviga, and will be submitted to Thomson Reuters ISI Web of Science (WOS) Conference Proceedings Citation Index (https://content.sciendo.com/view/journals/picbe/picbe-overview.xml)
The last 8 editions of the Proceedings of the ICBE volumes have been indexed in ISI Web of Science.
Submitted papers will be also considered for publishing under Springer Proceedings in Business and Economics, series indexed by Scopus and ISI. Here you can access the edition published following ICBE2023: https://link.springer.com/book/10.1007/978-3-031-50208-8
In addition, the best three Papers (Best paper Award Management&Marketing) will be published in the international journal Management & Marketing. Challenges for the Knowledge Society by De Gruyter Open, indexed in Web of Science- Emerging Sources Citation Index (ESCI), Scopus, Proquest, Cabell’s Directory and more than 20 other international databases (www.degruyter.com/view/j/mmcks).
Submitted papers will also be considered for publication in the Journal of Risk and Financial Management (ISSN 1911-8074). JRFM is ranked B in the 2022 ABDC Journal Quality List and indexed by a number of databases, including Scopus (CiteScore 4.5; CiteScore category rank Q1), EconBiz/ECONIS, EconLit, EconPapers (RePEc), etc. JRFM is now #8 on the list based on the citation index (H5) for finance. In addition, two best paper awards (200 CHF each) will be published in the conference’s special issue “Leading Change in Disruptive Financial Times“. (https://www.mdpi.com/journal/jrfm/special_issues/YWP8Z55UKH)
Selected papers will be considered for publication in the Journal of Financial Studies (ISSN: 2559-1347). JFS has been published by the Institute of Financial Studies since 2016. In its pages, works by professional practitioners, but also by authors from the scientific and university world in the country and abroad, as well as young researchers, will be published, concerning issues in the financial field such as: insurance-reinsurance, capital market, private pensions but also in other fields such as the academic field, the business field etc. The journal is indexed in DOAJ, RePEc, CEEOL, ERIHPLUS and Google Scholar (https://revista.isfin.ro/en/).
Submission Details
| Submission of full paper due for review | February 20th 2025 |
| Notification of paper acceptance (incl. requests for changes) | March 1st 2025 |
| Final paper due (with changes implemented) | March 10th 2025 |
| Final Author registration date | March 10th 2025 |
Registration and payment*
| EARLY BIRD – by December 1st 2024 | ||
| Academics | 250 euro | 1250 lei |
| Student (Ph.D. or Post-doc) | 200 euro | 1000 lei |
| REGULAR – by February 1st 2025 | ||
| Academics | 350 euro | 1750 lei |
| Student (Ph.D. or Post-doc) | 250 euro | 1250 lei |
| LATE – by March 5th 2025 | ||
| Academics | 450 euro | 2250 lei |
| Student (Ph.D. or Post-doc) | 350 euro | 1750 lei |
- SUPPLEMENTARY PAPER = 200 euro / 1000 lei
- The conference fee includes one conference attendance, publication, conference folder and acces to the online events during the conference.
Please be aware that a late payment involves the possibility not to be present in the printed version of the materials (agenda, booklet).
Should you have any questions please email us at icbe@fabiz.ase.ro
Details about the payment and the SBE bank account are available at www.bizexcellence.ro.
Information about the conference could be found also on the website www.fabiz.ase.ro.