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Minitrack Chairs:
Digitalization in the era of IoT, cloud computing, big data and artificial intelligence changes the profile of the consumers, employees and the practice of management and business administration as we know it: new IT software, tools and smart connected devices, through their dynamic evolution, are continuously modifying the way consumers keep themselves informed and make purchasing decision. Within organizations, these new technologies have changed the structure of the organization, the work that is being performed and the skills that are required, as well the way that members communicate with each other. Artificial intelligence and big data have transformed the decision-making process. These transformations and predictions of the future evolution of the digital economy are the subject of the “Business Digitalization in Digital Business Transformation” mini-track.
The main topics covered by the hereby call for paper are related to:
Florina Pînzaru
teaches General Management and Fundamentals of Marketing at the National University of Political Studies and Public Administration (SNSPA), Bucharest, Romania. She is also Dean of the Faculty of Management of SNSPA since 2011 and Head of The Research Center in Management and Leadership of SNSPA. Florina Pînzaru has more than 10 years of experience as marketer for important Romanian enterprises and multinational corporations in furniture, energy and utilities. Her latest consultancy and research projects are focused on the digital strategies of companies as part of their strategic business approaches. Some of Mrs. Pînzaru’s most important publications are „Marketing Handbook: Classic Principles and Modern Efficient Techniques” (in Romanian: „Manual de marketing: principii clasice și tehnici moderne eficiente”), C.H. Beck, Bucharest, 2009 and “Congratulations, You Are a Manager Now!” (in Romanian, “Felicitări, ai fost promovat manager!”), Tritonic, Bucharest, 2013. For detailed information about her scientific interests, please see Florina Pînzaru’s research profile: http://www.researchgate.net/profile/Florina_Pinzaru.
Dragos Vespan
is an Associate Professor at the Faculty of Cybernetics, Statistics and Economic Informatics of the Academy of Economic Studies from Bucharest, Romania. In 2002 he graduated the Faculty of Cybernetics, Statistics and Economic Informatics at the Academy of Economic Studies of Bucharest and since 2008 he has a PhD degree on Artificial Intelligence. Also, he is certified as IPMA level C in Project Management by Romanian Project Management Association. His work focuses on Artificial Intelligence, Text Mining and Internet Technologies.
Alexandra Zbuchea
is a Professor and Vice Dean at the Faculty of Management, SNSPA. She also serves as the Director of the Center for the Study of Responsible Organizations. Since 2021 she is a PhD supervisor in the broader field of Sustainable Management. Her research interests include the digital transformation of organizations across various sectors while ensuring organizational and community integrity. She places a particular focus on the impact of digitalization on people and knowledge.
