Sports Business

Mini Track Chair:

  • Vlad Roșca, The Bucharest University of Economic Studies, Romania

This track is dedicated to scholars, practitioners, professionals and students who want to share their knowledge and experience about the growing global sports industry. Although the global sports industry declined about 15% in 2020 due to the Covid-19 slowdowns, it is still evaluated at nearly $400bn, being expected to reach $500bn by 2025. We invite participants to submit their works on relevant and current sports management, sports business or sports marketing topics, in national or international cases.

The main topics covered by the hereby call for paper are related to:

  • The Changing Digital Landscape in Sports Business

  • The Covid-19 Crisis and the Business of Sports

  • Team, Club or League Management

  • Media and Sports

  • Broadcasting Rights and Sports

  • The Use of Topical Media (such as TikTok or Instagram) in Sports Marketing

  • Sports Club and Sports League Branding

  • How Brands Use Sports to Communicate with Their Consumers

  • Sports Business Best Practices

  • The Business of e-Sports

  • Sports Hospitality

  • Sports Sponsorship

  • Sports Entrepreneurship

Vlad I. Roșca
Ph.D. in Sports Marketing (2014) with a thesis on Customer Relationship Management and Branding in Football, and Executive MBA (Romanian-Canadian MBA, class of 2021), is a teaching assistant the Faculty of Business Administration, in foreign languages (FABIZ), where he delivers lectures on Digital Business, Communication and Media, and Customer Relationship Management, in German and English. Apart from the academic career, Vlad has worked as fellow magazine editor and columnist at “Sport Magazin” (2008-2010), a leading weekly sports magazine in Romania, then at “Economistul” (2011-2016) and “The Market for Ideas” (2017-currently), where he continued to publish articles on the business of sports in the economic press. Passionate follower of all that can be played with a round or an oval ball and occasional groundhopper having attended football or rugby matches at more than 200 stadiums worldwide. Published 40+ articles on the business of sports, his research areas including sports marketing, sports management, sports economics, and sports branding.

Go to Top