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Mini Track Chair:
Healthcare systems worldwide are being transformed by technological innovation, knowledge-based management, demographic change and the growing demand for accessible, efficient and patient-centred services. Yet significant gaps remain between Eastern and Western European healthcare systems in technology adoption, organisational capabilities, resource allocation and health outcomes. This track explores how innovative business models, digital technologies, artificial intelligence, knowledge transfer and sustainable management practices can help close these gaps and build more resilient, equitable and efficient healthcare systems.
We welcome theoretical, empirical and interdisciplinary contributions on topics such as value creation and value-based care, digital health and data-driven management, telemedicine and digital inclusion, healthcare entrepreneurship and startup ecosystems, financing and public–private partnerships, workforce transformation and leadership, as well as circular economy and ESG practices in healthcare.
Comparative studies between Eastern and Western European countries are particularly encouraged, along with research that offers practical implications for healthcare managers, policymakers, entrepreneurs and other stakeholders.
Keywords: healthcare innovation; healthcare business models; digital health; artificial intelligence in healthcare; healthcare entrepreneurship; telemedicine; ; public–private partnerships; healthcare leadership;
Contributions in this framework can include but not limited within the following topics:
Daniela Staicu is a university lecturer and researcher at the Faculty of Business Administration in Foreign Languages (FABIZ) within the Bucharest University of Economic Studies. She holds a PhD in Economics (2019) and has dedicated her research to the development of social enterprises, focusing on the challenges and opportunities within the social business ecosystem in Romania. She recently completed a postdoctoral programme exploring innovative business models for the circular economy.
With extensive experience in social entrepreneurship, Daniela is actively involved in training, research, and teaching in this field. Since 2016, she has been teaching in the English and French sections of FABIZ, guiding students in developing entrepreneurial strategies with a strong emphasis on social impact. As a Fulbright Scholar at Penn State University (2018–2019), she deepened her knowledge of sustainable business practices and the development of social enterprises at a global level. She has also pursued executive education in entrepreneurship, management, and innovative teaching methodologies through the Discovery Management Program at IEDC Bled School of Management and the International Management Teachers Academy and Program Management Seminar organized by CEEMAN.
Beyond academia, Daniela is a social entrepreneur committed to improving healthcare accessibility for vulnerable communities. Through her involvement with Asociația Merci Charity in Romania, she has gained hands-on experience in developing and implementing mobile healthcare initiatives, particularly mobile dental clinics serving children from disadvantaged communities. Her work brings together social innovation, entrepreneurship, and healthcare delivery, exploring how mobile services can help overcome geographical, economic, and social barriers to accessing essential care.
Daniela also contributes to international knowledge exchange in mobile healthcare through her speaker activity with the Mobile Healthcare Association in the United States, sharing perspectives from Romania on mobile healthcare initiatives, social entrepreneurship, and innovative approaches to reaching underserved populations. Her engagement connects practical experience in community-based healthcare with broader international discussions on accessibility, sustainability, and social impact.
Combining academic research, teaching, and hands-on experience in social innovation, Daniela promotes interdisciplinary approaches to developing sustainable solutions to complex societal challenges.
