The 15th International Conference on Business Excellence
Digital Economy and New Value Creation

18-19 March 2021, Bucharest, Romania

 “The best way to predict the future is to create it.” – Abraham Lincoln

Mini Track Chair:

  • Corina Pelau, The Bucharest University of Economic Studies, Romania

Marketers become more accountable for the marketing performance and the return on investment of their organizations. They must exploit opportunities and face challenges that abound on national and global scale. Various marketing dilemmas in the fields of practice and research call for the right answers. Do opportunity identification and marketing performance depend on the size and financial resources of the organization? How do innovation, creativity and entrepreneurial spirit reshape customer experience and marketing performance? What marketing strategies are more impactful and able to generate better market results? This mini-track is a platform to debate the diverse facets of the present and future of marketing.

The main topics covered by the hereby call for papers are related to:

  • New strategic approaches to customer experience;

  • Innovation and creativity in marketing;

  • Entrepreneurship in marketing;

  • New trends in marketing management;

  • Measurement of marketing performance.

Corina Pelau is Associated Professor Ph.D. at the UNESCO Department for Business Administration and Vice-Dean of the Faculty for Business Administration, in foreign languages, within the Bucharest University of Economic Studies, Romania. Her main fields of interest are consumer behavior and research, marketing-controlling and performance measurement. She is the author or coauthor of 3 books and published over 60 articles in scientific journals indexed in international databases or at international conferences. She was member in 4 research grants. She is member of the scientific committee of several international journals or conferences. In the period 2008-2012 she has coordinated the organizing committee of the International Conference on Business Excellence.

Publication Opportunities:

The conference is organized by Society for Business Excellence and UNESCO Department for Business Administration on the 18-19 of March 2021 at The Bucharest University of Economic Studies, Faculty of Business Administration in Foreign Languages (FABIZ) in partnership with the Romanian Academy, the University of Bucharest and the Sapienza University from Rome, Italy. The papers accepted at ICBE 2021 will be published in the conference proceedings, subject to author registration, payment and presentation. The papers will be published in the Conference Proceedings volume under the German Publishing House De Gruyter and they will be indexed in EBSCO, Proquest, ExLibris, OCLC, Google Scholar, Microsoft Academic, CELDES, CNPIE, Naviga, and will be submitted to Thomson Reuters ISI Web of Science (WOS) Conference Proceedings Citation Index (

Submitted papers will be also considered for publishing under Springer Proceedings in Business and Economics, series indexed by Scopus and ISI. Here you can access the last the edition published following ICBE2020:

In addition, the best three Papers (Best paper Award Management&Marketing) will be published in the international journal Management & Marketing. Challenges for the Knowledge Society by De Gruyter Open, indexed in Web of Science- Emerging Sources Citation Index (ESCI), Scopus, Proquest, Cabell’s Directory and more than 20 other international databases (

At the final ceremony, based on a selection of the international committee, there will be granted three Best Paper Awards Management&Marketing (, indexed in Web of Science) and two Excellence Awards.

Submission Details

NEW Submission of full paper due for review 15 February 2021
Notification of paper acceptance (incl. requests for changes) 22 February 2021
Final paper due (with changes implemented) 1 March 2021
Final Author registration date 1 March 2021

Registration and payment*

EARLY BIRD – by February 22th 2021
Academics 150 euro
Student (PhD or Post-doc) 75 euro
REGULAR – By March 10th 2021
Academics 200 euro
Student (PhD or Post-doc) 150 euro
LATER – After March 10th 2021
Academics 250 euro
Student (PhD or Post-doc) 150 euro
Supplementary paper 75 euro
  • The conference fee includes one conference attendance, publication, conference folder and acces to the online events during the conference.
  • All confirmed SBE members (who have paid their membership fee for 2021) benefit from a 30% fee discount.

*Please be aware that a late payment involves the possibility not to be present in the printed version of the materials (agenda, booklet).

Should you have any questions please email us at
Details about the payment and the SBE bank account are available at
Information about the conference could be found also on the website

Do you have any questions?

Do not hesitate to contact us!