The 17th International Conference on Business Excellence
Rethinking business: Sustainable leadership in a VUCA world

23 – 25 March 2023

 “The best way to predict the future is to create it.” – Abraham Lincoln

Mini Track Chair:

  • Shahrazad Hadad, The Bucharest University of Economic Studies, Romania

  • Dalia Poleac, The Bucharest University of Economic Studies, Romania

The aim of this mini track is to explore how businesses can use creativity and design to address current and future global challenges.

No formal cross-sector collaboration convention has been established so far between the creative industries and the corporate world. However, in the future, creativity is expected to grow in demand as part of the skills taxonomy required to drive innovation and solve complex business problems. The ambiguity and complex issues that industries will face must be managed by leaders who know how to navigate change. Creative workers can teach these skills, indispensable in an ecosystem of increasing volatility, uncertainty, complexity and ambiguity.

With this mini track, we seek to better understand and define creativity for business innovation, and learn how to apply it to transform ideas into sustainable actions. Two types of thinking are essential for adapting businesses to change: management thinking and design thinking. Design thinking is useful for responding to a new reality that cannot be predicted, while management thinking is what supports and implements innovation.

The main topics covered by the hereby call for papers are related to:

  • Design Thinking for Business
  • Creative Entrepreneurship
  • Talent Upskilling in the Creative Economy
  • Conscious Business Models
  • Business Transformation in Industry 4.0
  • Collective Creative Cultures
  • Creative Organizations
  • Collaborative Creation
  • Work & Life Design
  • Work Innovation
  • Cross-sector Collaboration
  • New Leadership Models
  • Innovation Skills Taxonomy
  • Design strategies to connect empathy with productivity
  • Employee Experience Design

Shahrazad HADAD Shahrazad Hadad is a researcher and dedicated professor affiliated to the Faculty of Business Administration (English teaching) under the umbrella of the Bucharest University of Economic Studies where she teaches Design Thinking. Design Thinking is integral part of her life, however, formally she has been working with it since 2017 in The Netherlands and Estonia redesigning and re-engineering social businesses next to her fellow students. She is also a start-up consultant and passionate about business and life in general.

Dalia Poleac is a PhD student at The Bucharest University of Economic Studies, and the founder of Future Jobs – a career design program, dedicated to creative workers. She teaches Design Thinking at the Faculty of Business Administration in foreign languages and has been guest lecturing at Hoseo University Seoul, Istituto Europeo di Design Roma and Richmond University Florence. With over a decade of experience in the creative industries, she has developed a unique style of working with creativity. She designed specific tools to foster innovation, for introspective purposes, as well as for generating solutions to complex problems and life situations, which she currently uses in her educational programs and University courses.

Publication Opportunities:

The conference is organized by Society for Business Excellence and Faculty of Business Administration in Foreign Languages on the 23-25 of March 2023 at The Bucharest University of Economic Studies, Faculty of Business Administration in Foreign Languages (FABIZ) in partnership with the Romanian Academy, the University of Bucharest and the Sapienza University from Rome, Italy. The papers accepted at ICBE 2023 will be published in the conference proceedings, subject to author registration, payment and presentation. The papers will be published in the Conference Proceedings volume under the German Publishing House De Gruyter and they will be indexed in EBSCO, Proquest, ExLibris, OCLC, Google Scholar, Microsoft Academic, CELDES, CNPIE, Naviga, and will be submitted to Thomson Reuters ISI Web of Science (WOS) Conference Proceedings Citation Index (

Submitted papers will be also considered for publishing under Springer Proceedings in Business and Economics, series indexed by Scopus and ISI. Here you can access the last the edition published following ICBE2020:

In addition, the best three Papers (Best paper Award Management&Marketing) will be published in the international journal Management & Marketing. Challenges for the Knowledge Society by De Gruyter Open, indexed in Web of Science- Emerging Sources Citation Index (ESCI), Scopus, Proquest, Cabell’s Directory and more than 20 other international databases (

Selected papers will be published, subject to review, in a Special Issue of Sustainability journal (

A selection of the submitted papers will be published, subject to review, in the Romanian Journal of Economic Forecasting (

At the final ceremony, based on a selection of the international committee, there will be granted three Best Paper Awards Management&Marketing (, indexed in Web of Science) and two Excellence Awards.

Submission Details

Submission of full paper due for review February 1st 2023
March 1st 2023
March 10th 2023
Notification of paper acceptance (incl. requests for changes) March 7th 2023
March 15th 2023
Final paper due (with changes implemented) March 10th 2023
March 18th 2023
Final Author registration date March 12th 2023
March 20th 2023

Registration and payment*

EARLY BIRD – by December 31st 2022
Academics 170 euro 850 lei
Student (PhD or Post-doc) 125 euro 625 lei
REGULAR – By February 28th 2023
Academics 250 euro 1250 lei
Student (PhD or Post-doc) 200 euro 1000 lei
LATER – After February 28th 2023
Academics 350 euro 1750 lei
Student (PhD or Post-doc) 300 euro 1500 lei
Supplementary paper 100 euro 500 lei
  • The conference fee includes one conference attendance, publication, conference folder and acces to the online events during the conference.

*Please be aware that a late payment involves the possibility not to be present in the printed version of the materials (agenda, booklet).

Do you have any questions?

Do not hesitate to contact us!