21 – 23 March 2024

 “The best way to predict the future is to create it.” – Abraham Lincoln

Mini Track Chair:

  • Shahrazad Hadad, The Bucharest University of Economic Studies, Romania

  • Dalia Poleac, The Bucharest University of Economic Studies, Romania

The aim of this mini track is to explore how businesses can use creativity and design to address current and future global challenges.

No formal cross-sector collaboration convention has been established so far between the creative industries and the corporate world. However, in the future, creativity is expected to grow in demand as part of the skills taxonomy required to drive innovation and solve complex business problems. The ambiguity and complex issues that industries will face must be managed by leaders who know how to navigate change. Creative workers can teach these skills, indispensable in an ecosystem of increasing volatility, uncertainty, complexity and ambiguity.

With this mini track, we seek to better understand and define creativity for business innovation, and learn how to apply it to transform ideas into sustainable actions. Two types of thinking are essential for adapting businesses to change: management thinking and design thinking. Design thinking is useful for responding to a new reality that cannot be predicted, while management thinking is what supports and implements innovation.

The main topics covered by the hereby call for papers are related to:

  • Design Thinking for Business
  • Creative Entrepreneurship
  • Talent Upskilling in the Creative Economy
  • Conscious Business Models
  • Business Transformation in Industry 4.0
  • Collective Creative Cultures
  • Creative Organizations
  • Collaborative Creation
  • Work & Life Design
  • Work Innovation
  • Cross-sector Collaboration
  • New Leadership Models
  • Innovation Skills Taxonomy
  • Design strategies to connect empathy with productivity
  • Employee Experience Design

Shahrazad HADAD Shahrazad Hadad is a researcher and dedicated professor affiliated to the Faculty of Business Administration (English teaching) under the umbrella of the Bucharest University of Economic Studies where she teaches Design Thinking. Design Thinking is integral part of her life, however, formally she has been working with it since 2017 in The Netherlands and Estonia redesigning and re-engineering social businesses next to her fellow students. She is also a start-up consultant and passionate about business and life in general.

Dalia Poleac is a PhD student at The Bucharest University of Economic Studies, and the founder of Future Jobs – a career design program, dedicated to creative workers. She teaches Design Thinking at the Faculty of Business Administration in foreign languages and has been guest lecturing at Hoseo University Seoul, Istituto Europeo di Design Roma and Richmond University Florence. With over a decade of experience in the creative industries, she has developed a unique style of working with creativity. She designed specific tools to foster innovation, for introspective purposes, as well as for generating solutions to complex problems and life situations, which she currently uses in her educational programs and University courses.

Publication Opportunities:

The conference is organized by Society for Business Excellence and Faculty of Business Administration in Foreign Languages on the 21-23 of March 2024 at The Bucharest University of Economic Studies, Faculty of Business Administration in Foreign Languages (FABIZ) in partnership with the Faculty of Agricultural and Environmental Economics (EAM) and the Faculty of International Economic Relations (REI). 

The papers accepted at ICBE 2024 will be published in the conference proceedings, subject to author registration, payment, and presentation. The papers will be published in the Conference Proceedings volume under the German Publishing House De Gruyter and they will be indexed in EBSCO, Proquest, ExLibris, OCLC, Google Scholar, Microsoft Academic, CELDES, CNPIE, Naviga, and will be submitted to Thomson Reuters ISI Web of Science (WOS) Conference Proceedings Citation Index (

The last 7 editions of the Proceedings of the ICBE volumes have been indexed in ISI Web of Science.

Submitted papers will be also considered for publishing under Springer Proceedings in Business and Economics, series indexed by Scopus and ISI. Here you can access the last the edition published following ICBE2022:  

In addition, the best three Papers (Best paper Award Management&Marketing) will be published in the international journal Management & Marketing. Challenges for the Knowledge Society by De Gruyter Open, indexed in Web of Science- Emerging Sources Citation Index (ESCI), Scopus, Proquest, Cabell’s Directory and more than 20 other international databases (

A selection of the submitted papers will be published, subject to review, in the Romanian Journal of Economic Forecasting (

Submission Details

Submission of full paper due for review January 15th 2024
Notification of paper acceptance (incl. requests for changes) February 15th 2024
Final paper due (with changes implemented) March 1st 2024
Final Author registration date March 5th 2024

Registration and payment*

EARLY BIRD – by December 1st 2023
Academics 220 euro 1100 lei
Student (Ph.D. or Post-doc) 175 euro 875 lei
REGULAR – by February 1st 2024
Academics 250 euro 1250 lei
Student (Ph.D. or Post-doc) 200 euro 1000 lei


LATER – by March 10th 2024
Academics 400 euro 2000 lei
Student (Ph.D. or Post-doc) 350 euro 1750 lei
  • SUPPLEMENTARY PAPER = 150 euro / 750 lei
  • The conference fee includes one conference attendance, publication, conference folder and acces to the online events during the conference.

*Please be aware that a late payment involves the possibility not to be present in the printed version of the materials (agenda, booklet).

Do you have any questions?

Do not hesitate to contact us!