The 15th International Conference on Business Excellence
Digital Economy and New Value Creation

18-19 March 2021, Bucharest, Romania

 “The best way to predict the future is to create it.” – Abraham Lincoln

Mini Track Chair:

  • Alina Mihaela Dima, The Bucharest University of Economic Studies, Romania

  • Sebastien Point, EM Strasbourg Business School, France

Tough times are critical moments in a leader’s development path, resulting in either greatness or failure. Great leaders emerge whether difficulty stems from conditions or unpredictable changes in direction that challenges them to the limit. The COVID-19 period and the economic and social crisis, that followed are testing today’s leaders and managers in terms of balancing the needs of their organizations, employees and other stakeholders through a variety of innovative economic, social, academic and other type of strategies. During these tough periods leaders need to create a new vision and the trust, in order to transform their people’s fears into excitement. Though leadership is often used as a synonym with management, leadership actually represents the Art of motivating people towards achieving a common objective. To be an effective leader in business, you must develop traits that exceed management tasks.

Tough times call for the adaptability of leaders to delegate and authorize personnel in order to gain more motivation of employees, having compassion, self-control, new visions to inspire followers and a judicious use of power in order to try to develop consent for their ideas rather than forcing their ideas upon others. Participants of this mini-track are invited to present their papers regarding innovative leadership strategies, features and motivation, as well as other topics regarding the main subject Rethinking leadership in challenging times.

The main topics covered by this call for papers are related but not limited to:

  • New Leadership Models for the Digital & Entrepreneurial society

  • Human-centred leadership in artificial intelligence era
  • University leadership in challenging times
  • Business leadership during the COVID-19 pandemic. An innovative approach
  • Rethinking leadership models after COVID-19
  • Leadership strategies for sustainable business development
  • Resilience and economic intelligence through innovation & leadership

  • Education for sustainable development and leadership during crises

  • Leadership for the 17SDGs: rethinking the strategy for a better world

  • Leadership in a crisis: resilience and future challenges
  • Talent Management and Leadership: post-crisis scenarios

Alina Mihaela Dima is a full Professor at the Bucharest University of Economic Studies, Faculty of Business Administration and since November 2011, she is the Director of the UNESCO Department for Business Administration.

PhD in Economics, specialization in International Business and Economics, The Bucharest University of Economic Studies (2007); Post-Graduate Studies in International Business and Economics, Specialization in Intra-European Transactions, The Bucharest University of Economic Studies (1999); Bachelor in Economics, the Faculty of International Business and Economics, The Bucharest University of Economic Studies (1998); Bachelor in Law (2003), the Law Faculty, University of Craiova.

Research areas:
International Business and Negotiation, Competition Policy, European Business Integration, Leadership and Management in Higher Education.

More than 100 articles, books and papers in prestigious national and international journals (12 articles in journals indexed Web of Science); editor of the book Handbook on Research on Trends in European Higher Education Convergence (2014) published by IGI Global USA; Author and co-author of 17 chapters in international edited books (Springer, Emerald, IGI Global); Editor of the book Doing Business in Europe – Economic Integration Processes, Policies, and the Business Environment, published by Springer (2018); Distinction Emeritus Professor in 2012, Association of Faculties of Economics, Romania (AFER) 2013; Outstanding Research Award, The Institute for Business and Finance Research, Costa Rica, 2008; Best book Award, national competition for economic literature, Association of Faculties of Economics, Romania (AFER), 2008.

Career development:
Member of the Senate of The Bucharest University of Economic Studies, member of Faculty Council, founding member and the President of the professional association “Society for Business Excellence”, Chief-Editor of the international journal Management & Marketing. Challenges for the Knowledge Society indexed in more than 20 international databases (Web of Science, SCOPUS etc.) and published by De
Gruyter German Publishing House, President of the International Conference on Business Excellence and member of the Scientific Committee of the International Conference ECIC organized by Academic Conferences; Director of two research projects financed by UEFISCDI in national competitions.Subjects lectured: European Business Environment; Banking Techniques and Operations (Bachelor); International Business; Conflict Management and International Negotiation (Master).

Since 2009, Sebastien Point is full professor at EM Strasbourg Business School, Université de Strasbourg (France) where he teaches International Human Resource Management and International Management.

Since 2016, he is heading the research center “HuManiS” at EM Strasbourg Business School. Every year, he teaches in international programs to a wide international audience.

He holds a PhD from Université de Lyon (France) since 2001.

His research is widely spread and discussed in multinational companies where he holds regular trainings and presentations.

Publication Opportunities:

The conference is organized by Society for Business Excellence and UNESCO Department for Business Administration on the 18-19 of March 2021 at The Bucharest University of Economic Studies, Faculty of Business Administration in Foreign Languages (FABIZ) in partnership with the Romanian Academy, the University of Bucharest and the Sapienza University from Rome, Italy. The papers accepted at ICBE 2021 will be published in the conference proceedings, subject to author registration, payment and presentation. The papers will be published in the Conference Proceedings volume under the German Publishing House De Gruyter and they will be indexed in EBSCO, Proquest, ExLibris, OCLC, Google Scholar, Microsoft Academic, CELDES, CNPIE, Naviga, and will be submitted to Thomson Reuters ISI Web of Science (WOS) Conference Proceedings Citation Index (

Submitted papers will be also considered for publishing under Springer Proceedings in Business and Economics, series indexed by Scopus and ISI. Here you can access the last the edition published following ICBE2020:

In addition, the best three Papers (Best paper Award Management&Marketing) will be published in the international journal Management & Marketing. Challenges for the Knowledge Society by De Gruyter Open, indexed in Web of Science- Emerging Sources Citation Index (ESCI), Scopus, Proquest, Cabell’s Directory and more than 20 other international databases (

At the final ceremony, based on a selection of the international committee, there will be granted three Best Paper Awards Management&Marketing (, indexed in Web of Science) and two Excellence Awards.

Submission Details

NEW Submission of full paper due for review 15 February 2021
Notification of paper acceptance (incl. requests for changes) 22 February 2021
Final paper due (with changes implemented) 1 March 2021
Final Author registration date 1 March 2021

Registration and payment*

EARLY BIRD – by February 22th 2021
Academics 150 euro
Student (PhD or Post-doc) 75 euro
REGULAR – By March 10th 2021
Academics 200 euro
Student (PhD or Post-doc) 150 euro
LATER – After March 10th 2021
Academics 250 euro
Student (PhD or Post-doc) 150 euro
Supplementary paper 75 euro
  • The conference fee includes one conference attendance, publication, conference folder and acces to the online events during the conference.
  • All confirmed SBE members (who have paid their membership fee for 2021) benefit from a 30% fee discount.

*Please be aware that a late payment involves the possibility not to be present in the printed version of the materials (agenda, booklet).

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Details about the payment and the SBE bank account are available at
Information about the conference could be found also on the website

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Do not hesitate to contact us!