The 15th International Conference on Business Excellence
Digital Economy and New Value Creation

18-19 March 2021, Bucharest, Romania

 “The best way to predict the future is to create it.” – Abraham Lincoln

Mini Track Chair:

  • Florina Pînzaru, National University of Political Studies and Public Administration, Romania

Digitalisation in the era of IoT, cloud and big data changes the profile of the consumers, employees and the practice of management and business administration as we know it: computers and smart connected devices not only modify the way consumers keep themselves informed and buy, but even replace specialists on some jobs and influence, by consequence, the decision-making processes. This is why, without fearing a speculative approach, we might ask ourselves legitimately whether the way managers think and make decisions is about to change as the digital economy begins its rein, which is the main topic that the mini-track will address.

The main topics covered by the hereby call for paper are related to:

  • Millennials as employees and consumers

  • Digital marketing (SEM, mobile marketing, digital communication)

  • Social Media strategy

  • ERP and cloud systems as part of the business organization

  • IoT and competitive strategies in smart products’ markets

Professor Florina Pînzaru teaches General Management and Fundamentals of Marketing at the National University of Political Studies and Public Administration (SNSPA), Bucharest, Romania. She is also Dean of the Faculty of Management of SNSPA since 2011 and Head of The Research Center in Management and Leadership of SNSPA. Florina Pînzaru has more than 10 years of experience as marketer for important Romanian enterprises and multinational corporations in furniture, energy and utilities. Her latest consultancy and research projects are focused on the digital strategies of companies as part of their strategic business approaches. Some of Mrs. Pînzaru’s most important publications are „Marketing Handbook: Classic Principles and Modern Efficient Techniques” (in Romanian: „Manual de marketing: principii clasice și tehnici moderne eficiente”), C.H. Beck, Bucharest, 2009 and “Congratulations, You Are a Manager Now!” (in Romanian, “Felicitări, ai fost promovat manager!”), Tritonic, Bucharest, 2013. For detailed information about her scientific interests, please see Florina Pînzaru’s research profile: http://www.researchgate.net/profile/Florina_Pinzaru.

Publication Opportunities:

The conference is organized by Society for Business Excellence and UNESCO Department for Business Administration on the 18-19 of March 2021 at The Bucharest University of Economic Studies, Faculty of Business Administration in Foreign Languages (FABIZ) in partnership with the Romanian Academy, the University of Bucharest and the Sapienza University from Rome, Italy. The papers accepted at ICBE 2021 will be published in the conference proceedings, subject to author registration, payment and presentation. The papers will be published in the Conference Proceedings volume under the German Publishing House De Gruyter and they will be indexed in EBSCO, Proquest, ExLibris, OCLC, Google Scholar, Microsoft Academic, CELDES, CNPIE, Naviga, and will be submitted to Thomson Reuters ISI Web of Science (WOS) Conference Proceedings Citation Index (https://content.sciendo.com/view/journals/picbe/picbe-overview.xml

Submitted papers will be also considered for publishing under Springer Proceedings in Business and Economics, series indexed by Scopus and ISI. Here you can access the last the edition published following ICBE2020: https://www.springer.com/gp/book/9783030599713

In addition, the best three Papers (Best paper Award Management&Marketing) will be published in the international journal Management & Marketing. Challenges for the Knowledge Society by De Gruyter Open, indexed in Web of Science- Emerging Sources Citation Index (ESCI), Scopus, Proquest, Cabell’s Directory and more than 20 other international databases (www.degruyter.com/view/j/mmcks).

At the final ceremony, based on a selection of the international committee, there will be granted three Best Paper Awards Management&Marketing (https://content.sciendo.com/view/journals/mmcks/mmcks-overview.xml, indexed in Web of Science) and two Excellence Awards.

Submission Details

NEW Submission of full paper due for review 15 February 2021
Notification of paper acceptance (incl. requests for changes) 22 February 2021
Final paper due (with changes implemented) 1 March 2021
Final Author registration date 1 March 2021

Registration and payment*

EARLY BIRD – by February 22th 2021
Academics 150 euro
Student (PhD or Post-doc) 75 euro
REGULAR – By March 10th 2021
Academics 200 euro
Student (PhD or Post-doc) 150 euro
LATER – After March 10th 2021
Academics 250 euro
Student (PhD or Post-doc) 150 euro
Supplementary paper 75 euro
  • The conference fee includes one conference attendance, publication, conference folder and acces to the online events during the conference.
  • All confirmed SBE members (who have paid their membership fee for 2021) benefit from a 30% fee discount.

*Please be aware that a late payment involves the possibility not to be present in the printed version of the materials (agenda, booklet).

Should you have any questions please email us at icbe@fabiz.ase.ro
Details about the payment and the SBE bank account are available at www.bizexcellence.ro.
Information about the conference could be found also on the website www.fabiz.ase.ro.

Do you have any questions?

Do not hesitate to contact us!